KARACHI: Daraz officially announced its Black Friday 2017 sale,
offering discounts up to 86%. Co-Sponsored by Xiaomi, L’Oreal Paris, Unilever,
Tarzz and Nestle, Daraz Black Friday is expected to be the biggest event of the
year, going live on the 20th of November and running through a week of heavily
discounted deals; flash sales and special offers. Each day of the 7-day mega
sale event will see new categories unlock.
Daraz reveals that the
big deal event that it pioneered in 2015 and bested in 2016 is going to get
significantly bigger this year.
Bjarke Mikkelsen, CEO Daraz, said, “We are
proud to unveil our plans for this flagship sale event. In scale and magnitude,
this is going to be huge. Black Friday isn’t just a sale; it’s an event, an
experience. We’re working days and nights to ensure customer expectations are
met and exceeded.”
The Black Friday sale this year is a week-long event starting
November 20.
November 20 to November 23, a new category will be unlocked
every day; post November 24, everything will be on sale.
Daraz has also partnered with banks and payment gateways that
are offering additional discounts to their customers.
This year’s Black Friday event is also accompanied by an
additional QR Code discount, that shoppers may scan in order to redeem an
additional Rs. 500 discount on the Daraz app once the sale commences. The code
has been sighted on flyers and billboards nationwide, generating palpable
excitement three weeks ahead of the sale.
Other special offers include free Careem and Pizza Hut
vouchers with every Black Friday order.
Daraz is keeping a closed lid on the precise mechanics of its
Black Friday deals for now, but rest assured it will be the biggest retail
event Pakistanis have seen to date.
To stay abreast with the latest news on the sale, sign up for
the Daraz newsletter and download the Daraz app.
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