KARACHI: In an exclusive award ceremony, Khalid Imran,
President and CEO, JS Bank handed over the key to a brand new Audi A3 to the
winner of JS Apni Cricket League, Asad Ali. The event was attended by JS Bank's
Chief Digital Officer - Khurram Shaikh, SVP Brand and Marketing - Mustafa Brohi
along with other members of the digital banking and marketing teams, says a
Press release.
JS Bank, one of the fastest growing and most innovative
financial institutions of Pakistan launched JS Apni Cricket League mobile
application during PSL 2018 the most happening cricketing event in the country,
with the campaign name of #ApniToNikalParri.
A first of its kind initiative by a financial organization
in Pakistan, the JS Apni Cricket League mobile application revolved around
digital gamefication. Offering players the chance to build their own digital
fantasy cricketing league, the application brought together tens of thousands
of cricket lovers on one platform, ready to compete against each other for
amazing prizes including: iPhones X, LED TV's, tickets to Turkey, the PSL final
and the grandest prize of all times - an Audi A3!
The game not only offered an amazing gaming experience but
it was equipped with JCash instant digital wallet along with built in shop
where users enjoyed the shopping experience of different items which they could
use within game, this increased the excitement and completion levels of the
users to new heights.
An outstanding success, the application became the 2nd most
popular game under the 'Top Free Games' category on Google Play store' in
Pakistan owing to a whooping record of 350,000 downloads in just 33 days. The
applications Google Play store rating reached 4.1 in less than 30 days only.
This application has revolutionized digital engagement using
Open Banking platform of JS Bank in Pakistan and set new benchmarks for other
brands to engage with their customers in through interactive and high
engagement models.
M. Imran Sharif born in Hyderabad Sindh, he initially worked as a photographer with Pakistani newspaper and currently working as a special correspondent in The Financial Daily since August 2007, He began his journalistic career with Daily Imroz as a photographer.
2 years after serving in Imroz, he served as Special Correspondent of the monthly "Awami Awaz" Hyderabad.
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