Keeping in line with the theme, the collection
features fresh new color palettes in both unstitched and stitched pret wear. #RungHumSeHain
Volume 1 will be available in J. stores nationwide as well as online.
About
the Brand: In 2002 J. became the first major fashion brand to cast no model in
their campaigns. We as a brand believed that everything starts at home and
wanted to be a brand that deeply connects with its culture. Be trendy yet
modest or call it a Contemporary style culture! Today the move comes as modest
fashion! As it has gained momentum and is supported by changing industry values
towards the representation of women of different background and ethnicities.
Ayesha
Ahmed, GM strategy J., expressed herself on the occasion as: ‘If we look around
not only local brands but international brands including DKNY, Mango, Tommy
Hilfiger, Nike and Burberry have taken extra steps to cater to their clientele
in the Middle East, while Halima Aden made history last year by being the first
hijab-wearing model to grace the cover of Vogue.
If u
ask me J. is about an attitude, it is all-inclusive to any woman from any
faith, background or age who chooses to take a stand in how they present
themselves.
We
are proud to launch our incredible Spring/Summer Collection 2018. Our very
contemporary style culture collection.’
M. Imran Sharif born in Hyderabad Sindh, he initially worked as a photographer with Pakistani newspaper and currently working as a special correspondent in The Financial Daily since August 2007, He began his journalistic career with Daily Imroz as a photographer.
2 years after serving in Imroz, he served as Special Correspondent of the monthly "Awami Awaz" Hyderabad.
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