KARACHI: Karachi Film Society hosted a press conference in the
metropolitan city to announce the first Pakistan International Film Festival,
scheduled from March 29th, 2018 to April 1st 2018.
PIFF is an initiative of Karachi Film Society, a non-profit parent
body of PIFF established by the most accomplished people in their respective
fields; Dr Ishrat Husain (former Governor State Bank of Pakistan), Ms Ameena Saiyid
(CEO OUP), Senator (r) Javed Jabbar (writer/producer, former Information
Minister), Mr Sirajuddin Aziz (CEO Habib Metropolitan Bank), Mr Jamil Baig (CEO
Nueplex Cinemas), Ms Ronak Lakhani (Chairperson SOP), Ms Sharmeen Obaid Chinoy
(Oscar winning director/producer), Ms. Sayeeda Leghari (Managing
Director/Chairperson, Pepsi Sukkur Beverages (Pvt Ltd.) and Ms Sultana Siddiqui
(recipient of President’s Pride of Performance Award, founder and president of
HUM Network Ltd and Karachi Film Society).
The press conference was attended by prominent personalities of
Pakistan entertainment industry including Nadeem Baig, Wajahat Rauf, Ayesha
Omer, Sanam Saeed, Yasir Nawaz and Asma Nabeel. Speaking at the press
conference, Director General Pakistan
National Council of Arts, Mr Jamal Shah appreciated the efforts of Karachi Film
Society and stressed on the need of having such platforms for the promotion of Pakistani
art and cinema.
The inception of ‘Pakistan International Film Festival’ is a
result of KFS’s desire to make the Pakistan film industry part of the global
arena. This festival will introduce the country’s blossoming film
industry to international markets and will encourage local filmmakers to
showcase their work to the local and international audience. The festival will
be held under the patronage of Honorable Governor Sindh, Mohammad Zubair, Honorable
Chief Minister Syed Murad Ali Shah and the support of Sindh Government’s
culture department. Karachi
Film Society is the proud partner of Pakistan National Council of Arts (PNCA)
in organizing PIFF through Ministry of Information, Broadcasting and National
Heritage. PIFF activities are also supported by Karachi Youth Initiative (KYI).
Hum Network is the media partner of PIFF.
The festival will comprise film premieres and special screenings
in the categories of feature length films, documentaries and short films. PIFF
management is inviting the overseas delegates of filmmakers, artists and
professionals of the film industry from abroad and expects many renowned names
to grace the festival.
Another important aspect of this festival will be to hold
workshops for young aspiring filmmakers where they can learn the craft from
renowned mentors. A special mobile screening programme is also included in
which PIFF teams will show selected films to young audiences on different
locations of Karachi. The special panel discussions on women’s role in Film/ TV
and seminars on the Pakistan film industry will also be an integral part of
PIFF.
President Karachi Film Society, Sultana Siddiqui said, “Karachi
Film Society is a great initiative by the most committed and accomplished
members of our society, and I am very proud to be part of such a dedicated
team. This festival will definitely create opportunities for new filmmakers to
showcase their work to enthusiastic viewers and professionals across the globe.
I hope that this collective effort will grow in the years to come.”
M. Imran Sharif born in Hyderabad Sindh, he initially worked as a photographer with Pakistani newspaper and currently working as a special correspondent in The Financial Daily since August 2007, He began his journalistic career with Daily Imroz as a photographer.
2 years after serving in Imroz, he served as Special Correspondent of the monthly "Awami Awaz" Hyderabad.
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