KARACHI:
Pakistan’s favorite entertainment network HUM Network Limited, celebrated the
13th anniversary of its premier entertainment channel HUM TV on today
in a special transmission of Jago Pakistan Jago hosted by the gorgeous Sanam
Jung. The anniversary transmission attended by the prominent faces of the
country’s entertainment landscape including Bushra Ansari, Kubra Khan, Adnan
Siddiqui, Imran Ashraf and Yasir Hussain also revealed the new look of HUM TV
and raised curtain on its upcoming mega projects.
The start of
2018 will witness mega projects by HUM TV that will touch the audiences’ hearts
including Maa Sadqey, Mah e Tamaam, De Ijazaat and many others.
This year
marks the completion of Hum TV's striking thirteen-year journey. Since the
first transmission on 17th January, 2005, Hum TV has been a pioneer
in its league, choosing new talent and bold subjects to breaking stereotypes
and introducing plays with a strong social message. The channel’s approach
towards hard-hitting social topics in plays like Udaari, Sammi, Dar Si Jati Hai
Sila and others are the beacon for every other drama with a social message produced
in Pakistan. Through all of its growing years, Hum TV has played a major role
in empowering women, highlighting stigmas and issues that people shy away from,
presenting them with sensitivity and gaining acceptability with the masses.
Most of HUM TV’s content is made to impact
society in a powerful way! The success of Hum TV's content comes from the
subtle ways it approaches taboo topics, creating relatable characters that
leave an unforgettable impression as they grow with the story, delivering the
message and all the while maintaining their entertainment factor.
It
is the uniqueness of the content and portrayal of the characters, who are loved
and followed by a large number of fans, not just in Pakistan but all around the
world. Ratings in UK and Middle East are proof that women all over the world are
looking for three-dimensional characters that not only reflect and relate but
also inspire. HUM
TV dedicates its success to these amazing women of our society and celebrates
in earnest their unparalleled love!
Hum TV has the credit for being a pioneer in
many aspects, be it the first awards for an entertainment channel or highlighting
new talent. Presenting plays with a purpose to creating fashion events on an
international scale or breaking rating records with plays like Humsafar,
Zindagi Gulzar Hai, Mann Mayal, Sang-e-Marmar, Diyar Dil,
Bin Roye, Udaari, Daldal and O Rangreza, to name a few.
The 13th anniversary celebrations
of HUM TV began with a cause and as part of the network’s CSR activities and
vision to contribute positively towards the social development, HNL
collaborated with Fatimid Foundation for a blood donation drive which proved to
be a great success with many of the network’s employees participating
actively in the event. “HUM Family Festival 2018”, a fun day for the
employees of HUM Network and “HUM Premiere League” were the main attractions of
HUM’s 13th anniversary.
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