KARACHI: The local
home appliance manufacturer giant recently celebrated its first anniversary as
a subsidiary of Arçelik – A global leader in the home appliances industry. In
the first year of its integration, Arçelik has invested heavily in the
industry, and prepares to do the same in the coming years, especially in the
R&D department.
Arçelik
intends to share its innovations with Dawlance in bringing new and improved
appliances to the emerging market.
Arçelik’s
Country Manager Pakistan, Salih Arslantaş said,
“I see in the field that Dawlance is a very big player in the Pakistani market
and leader in various categories. Our first year together has brought out many
fruitful results and at Arçelik we plan to bring more efficient technologies
with time.”
Speaking
at the occasion, CEO of Arçelik, Hakan Bulgurlu said, “Without the tremendous
support shown by the people of Pakistan, we could not have completed the
integration in such a short time and we definitely would not have been able to
achieve the amazing results that we have managed in our first year. We aim to
become number one in all categories of home appliances. Arçelik will prove our
reliability and help build a prosperous and technologically advanced nation.”
Arçelik
has incorporated its R&D teams from all around the world, including
Thailand, Romania, Turkey and South Africa to help develop Dawlance as the top
producer of home appliances in Pakistan. In the coming year, Dawlance looks all
set to introduce new innovative range of appliances with front-line technology
that will be available in the local Pakistani market, defining new standards
for a reliable lifestyle.
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