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Sir Mohammed
Anwar Pervez, OBE, HPk, Chairman UBL & Bestway Group UK (3rd
right) inaugurating Pakistan’s first-ever Digital Lab in Karachi. Sima Kamil,
President & CEO, UBL (1st right) and Mr. Zameer Mohammed
Choudrey, CBE, Chief Executive Bestway Group UK and Director UBL (2nd
left) are also present along senior executives from both UBL and IBM.
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KARACHI: UBL inaugurated Pakistan's first-ever Digital Lab at a ceremony
held in Karachi recently. The lab which was built in collaboration with IBM,
will provide an environment for UBL's interdisciplinary teams as well as its
network of start-ups, Fintech, ecosystem partners and academia to develop
personalized and engaging digital 'customer experiences'.
The Lab was
inaugurated by Sir Mohammed Anwar Pervez, OBE, HPk, Chairman UBL & Bestway
Group UK. He was accompanied by members of the Board of Directors of UBL, Sima
Kamil, President & CEO, UBL and senior executives from both UBL and IBM.
UBL leads
the banking and financial sector in Pakistan. With a base of over 4 million
customers, the Bank boasts Pakistan's widest network of over 45,000 customer touch-points
and presence in four continents. UBL's decision to collaborate with IBM to
build a Digital Lab stems from its decision to contribute to Pakistan's digital
landscape by transforming its customer experience and reinventing its existing
capabilities.
Speaking on
the occasion, Sir Mohammed Anwar Pervez, OBE, HPk, Chairman UBL and Bestway
Group UK said, "This first of its kind initiative, which is being led by
UBL, will add stimulus to the vibrant technology-based financial sector of
Pakistan. It is in line with our aspirations for UBL.”
"UBL
strives to be the best digital bank in Pakistan. It continuously invests in
digital and mobile technologies to enhance customer experience and accelerate
the national objective of Financial Inclusion", said Sima Kamil, President
& CEO, UBL. "We are confident that IBM Design Thinking is the right
approach to help create personalized customer experiences.”
Located in
Karachi, the Digital Lab will be based on the IBM Thinking Framework, IBM's
approach to applying creative business solutions at the speed and scale modern
enterprises require. It will also help customers to place end users at the
center of their innovation when addressing issues and developing solutions.
M. Imran Sharif born in Hyderabad Sindh, he initially worked as a photographer with Pakistani newspaper and currently working as a special correspondent in The Financial Daily since August 2007, He began his journalistic career with Daily Imroz as a photographer.
2 years after serving in Imroz, he served as Special Correspondent of the monthly "Awami Awaz" Hyderabad.
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