Dr Fazalullah creating awareness of malnutrition
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KARACHI: A press conference to
mark the Launch of “Behaviour Change Mass Media Campaign” for reduction of malnutrition
by Nutrition Support Program, Health Department Government of Sindh with the
collaboration of ZEEKAY FILMS, was held at a local hotel here today.
Hosted by Nutrition Support Program, DoH, GoS and
ZEEKAY FILMS, event started with the recitation of Holy Quran, Naat-e-Rasool-e-Maqbool
and National Anthem.
Honorable speakers highlighted facts and figures such
as every two in five children are underweight in Sindh, one in seven children
suffer from acute malnutrition and only 29 per cent children are breastfed. For
every 1000 children born, 82 children die before their first birthday and 104
children die before their fifth birthday.
Standing in respect of the National Anthem at the Nutrition Support
Program
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The occasion highlighted how NSP is working in nine different
districts such as Badin, Tharparkar, Umerkot, Tando Muhammad Khan, Sangarh, Larkana
Kashmore, Kambar Shahdad Kot and Jacobabad. Moreover, it has also been informed
that, aiming to reduce the prevalence of anemia in women of reproductive age
from 60 per cent to 50 per cent in three years, as well as lower the percentage
of wasting (30 % in three years) and stunting (1 point % per year in children
under the age of five. These can be achieved by community and facility based
interventions coupled with the mass media behavior change communication in
local and national languages based on short documentaries, dramas, TVCs,
anthems, Feature Films and many more creative angles
The project is being implemented through the
Provincial Nutrition Cell, Department of Health, Government of Sindh with the
following partners: Peoples Primary Healthcare Initiative (PPHI), National
Program involving LHWs, MNCH through CMWs, NGOs in LHW un-covered areas in the
community and at the health facilities.
Dr Sohail, Dr Fazalullah and Dr Zahoor at the red carpet of the
Nutrition Support Program
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After Government Officials addresses Ms. Sana Bucha,
the brand ambassador NSP spoke about various objectives of the campaign and the
ways to achieve them as well.
Dr. Zeeshan Shaikh emphasized
on the role of media in tackling the challenge of malnutrition and urged the
media to play their role in fight against malnutrition. He stressed that media
can be a very effective tool to influence the behavior of the communities. The
dinner was served after a heart touching Anthem of the Campaign by Sanam Marvi.
Sanam Marvi entertaining the audience with her beautiful voice at the Nutrition Support Program
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A group picture of all supporters at the Nutrition Support Program
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