Karachi: Dettol, one of the leading brands of
Reckitt Benckiser (RB), celebrated the Global Handwashing Day with their
campaign ‘Letter for Life’ this week. The main objective of this campaign is to
raise awareness about the importance of handwashing with soap, and how a small
act of handwashing can prevent diseases like diarrhea and decrease the infant
mortality rate.
The activity took
place in Metro - Cash and Carry in Lahore where children gathered to create
paper soaps for children in rural areas who do not have access to these basic
facilities. Apart from the activity carried out in the store, speeches were
given out by representatives from both RB and Metro. Akbar Ali Shah, Sales
Director RB Pakistan stated, “Cleanliness is essential for a child’s health and
development, and on this year’s Global Handwashing Day, our aim was not only to
educate children about cleanliness, but also provide them with appropriate
facilities so that we can bring a change in their lives kyun ke thori si
tabdeeli se Hoga Saaf Pakistan!”
Pervaiz Akhtar,
Director Corporate Affairs, Metro Habib Cash & Carry Pakistan, stated, “It
is an honor to be part of Dettol’s Global Handwashing Day campaign. Cleanliness
is imperative to a child’s health, and we are glad we could help take their
cause forward.”
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